In my Communications Specialist role, I took a blue-sky idea and brought it to life with stories focused on twins on the unique dates of 2/2/22 and 2/22/22. The heartwarming, playful narratives resonated with other Cast Members and external audiences and reinforced the positive employer-brand messaging. At the time, the twin stories were within our top 10 performing posts of all time on Walt Disney World Cast & Community Facebook.